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Salesforce Certified Business Analyst Exam Sample Questions (Q295-Q300):

NEW QUESTION # 295
During the discovery phase of a Sales Cloud project at Cloud Kicks, the business analyst (BA) gathers information about the current sales process to uncover potential areas of improvement. The VP of sales has been collecting data from their sales team but is unsure which numbers are truly relevant indicators of the team's success.
Which benchmark should the BA recommend as an effective way to measure the team's success?

A. First contact resolution rate
B. Number of outbound calls per hour
C. Average revenue per account

Answer: C

Explanation:
According to the Salesforce Business Analyst Study Guide (v1.2, p. 82):
"When defining success metrics for a Sales Cloud rollout, Business Analysts should distinguish between activity metrics (which measure what reps do) and outcome metrics (which measure business results). Activity metrics-such as number of calls or emails-help track adoption of new processes, but they do not directly tie to revenue goals. Outcome metrics-such as average revenue per account or win rate-directly reflect the health of the pipeline and the profitability of the sales organization." Additionally, the Salesforce Sales Cloud Implementation Guide (Summer '24, p. 45) states:
"Average Revenue Per Account (ARPA) is a key benchmark for sales teams because it normalizes revenue performance across accounts of varying sizes and sales cycles. Tracking ARPA over time enables stakeholders to see whether new strategies are driving higher-value deals and to pinpoint which segments or products are most profitable."
* Option A measures activity volume but doesn't tie directly to revenue outcomes.
* Option B is a service/support metric, not a sales performance indicator.
* Option C is an outcome metric that directly correlates with business goals by showing deal value trends.
References:
Salesforce Business Analyst Study Guide, v1.2, Section "Metrics for Sales Cloud," p. 82 Salesforce Sales Cloud Implementation Guide, Summer '24 Release, Chapter 3 "Sales Performance Metrics," p. 45

NEW QUESTION # 296
In what phase of the four application lifecycle milestones does this action belong? Communicate Changes, Update Profiles and Communicate end of Changes.

A. Test
B. Build
C. Deploy
D. Plan

Answer: C

Explanation:
Communicate Changes, Update Profiles and Communicate end of Changes are actions that belong to the Deploy phase of the four application lifecycle milestones. The Deploy phase involves moving changes from one environment to another and ensuring proper communication with stakeholders and end users. The Build phase involves creating solutions using declarative or programmatic tools based on requirements and design specifications. The Test phase involves verifying functionality, performance, security, and usability of solutions using various testing methods and tools. The Plan phase involves defining project scope, objectives, deliverables, resources, timeline, and risks. References:
https://trailhead.salesforce.com/content/learn/modules/application-lifecycle-and-development-models/understand
https://trailhead.salesforce.com/content/learn/modules/application-lifecycle-and-development-models/choose-a-d

NEW QUESTION # 297
A project is in the user acceptance testing phase of a Sales Cloud implementation at Universal Containers. The business analyst (BA) is coordinating the test case execution and supporting the testers. One of the testers fails a test case because they were unable to see a custom field identified in the directions. The BA has reviewed the details of the failed test case and compared the expected outcome to the requirements.
What should the BA do next?

A. Assign a bug to the development team.
B. Assign the test case to another tester.
C. Attempt to reproduce the issue.

Answer: C

Explanation:
Explanation
The next thing that the business analyst should do after reviewing the details of the failed test case is to attempt to reproduce the issue. Reproducing an issue means following the same steps or actions that caused the issue to occur in order to verify its existence and severity. Reproducing an issue helps to confirm whether it is a real bug or a human error, as well as gather more information about its root cause, impact, frequency, etc.
Reproducing an issue also helps to document it clearly and accurately for reporting and resolution purposes.
References:https://trailhead.salesforce.com/content/learn/modules/user-acceptance-testing-video/report-and-reso

NEW QUESTION # 298
The data science team at Universal Containers (UC) has been asked to analyze the sales team's data within Salesforce. Early in their research, the data science team discovered concerns about data quality. UC has brought in a business analyst (BA) to help address the concern.
What should the BA focus on doing first during the initial discovery phase?

A. Meet with the executive leadership team to accurately understand the business need.
B. Shadow the sales team to observe process for entering data into Accounts and Opportunities.
C. Understand and document the data quality issues reported by the data science team.

Answer: C

Explanation:
The first step that the business analyst should take during the initial discovery phase is to understand and document the data quality issues reported by the data science team. Data quality issues are problems or errors that affect the accuracy, completeness, consistency, timeliness, or validity of data in a system or database. Data quality issues can negatively affect the analysis, reporting, decision making, or performance of a system or solution. The business analyst should understand and document the data quality issues reported by the data science team by asking questions, reviewing data samples, identifying root causes, and measuring impacts.
Understanding and documenting the data quality issues helps to define and prioritize the business problem or need, as well as propose and evaluate potential solutions. References:
https://trailhead.salesforce.com/content/learn/modules/salesforce-business-analyst-certification-prep/customer-di

NEW QUESTION # 299
Sales managers at Northern Trail Outfitters (NTO) have received feedback from sales reps that record pages are slow and often take longer to load when using the app on the phone. The business analyst (BA) has been asked to evaluate NTO's org to find out which pages are the slowest to load when using the app on the phone.
What is the first step the BA should take to help resolve the issue?

A. Use performance analyzer to view the assessment.
B. Create a new page layout for the phone.
C. Confirm steps to reproduce the issue.

Answer: A

Explanation:
The performance analyzer is a tool that helps business analysts and admins identify and troubleshoot performance issues on record pages. It shows the load time of each component on a record page and provides recommendations to improve performance. The first step to resolve the issue is to use the performance analyzer to view the assessment and identify the slowest components.
References:
* https://trailhead.salesforce.com/en/content/learn/modules/salesforce-business-analyst-certification-prep/op
* https://help.salesforce.com/s/articleView?id=sf.performance_analyzer.htm&type=5

NEW QUESTION # 300
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Hot Certified-Business-Analyst Exam Registration | High Pass-Rate Certified-Business-Analyst Authentic Exam Questions: Salesforce Certified Business Analyst Exam

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Salesforce Certified Business Analyst Exam Sample Questions (Q295-Q300):