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Adobe Marketo Engage Architect Master Sample Questions (Q113-Q118):

NEW QUESTION # 113
A company providing security software subscription services has recently set up their lead lifecycle stages. The marketing operations team would like to refine the lifecycle stages based on the following feedback from the sales team:
Some of the sales leads are in the early stages of research and not ready for sales Leads downloading a white paper does not indicate their interest to speak to sales Leads participating in an event are more ready to speak to sales What would the Marketo Engage consultant recommend based upon the above requirements?

A. Evaluate the scoring criteria for SQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for MQL to exclude an event registration
B. Add a lead stage for every action, such as white paper download or event registration.
C. Review the scoring criteria SAL, as downloading a white paper does not necessarily indicate their interest Add additional criteria for SQL to include an event registration
D. Evaluate the scoring criteria for MQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for SQL to include an event attendance

Answer: D

NEW QUESTION # 114
What is the primary benefit of using workspaces in Marketo?

A. Provides separate environments for team collaboration
B. Increases campaign volume limits
C. Enhances email rendering times
D. Reduces lead scoring complexity

Answer: A

NEW QUESTION # 115
What factors should be included in a project's risk assessment? (Choose two)

A. Marketing asset approval times
B. Unclear stakeholder requirements
C. Availability of skilled resources
D. Vendor pricing policies

Answer: B,C

NEW QUESTION # 116
A client wants to measure ROI for a webinar campaign.
What should be implemented?

A. Evaluate only engagement stream performance
B. Use Program Tags for attribution
C. Create static lists for webinar attendees
D. Leverage a single-touch attribution model

Answer: B

NEW QUESTION # 117
A client's Marketo instance has poorly organized campaigns, leading to reporting inaccuracies.
What is the first step to resolve this?

A. Remove inactive campaigns
B. Implement naming conventions for campaigns
C. Reduce the number of campaigns
D. Consolidate all campaigns into one workspace

Answer: B

NEW QUESTION # 118
......

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Questions AD0-E560 Pdf | AD0-E560 Test Dumps Pdf

AD0-E560 Test Dumps Pdf & AD0-E560 Reliable Exam Cram

Adobe Marketo Engage Architect Master Sample Questions (Q113-Q118):

Get a 25% Special Discount on Adobe AD0-E560 Exam Dumps